Squishy Cheeks sells the most adorable ruffly, sparkly, delightful accessories for babies and children! Lauren, owner of Squishy Cheeks had a vision for the look and features that she needed to enrich her very busy Etsy business with a branding makeover as well as a free-standing e-commerce website.

We started by creating a logo and tagline that encompasses the Squishy Cheek message and then brought in coordinating icons and prints to solidify their logo and brand presence. Then we moved on to create a custom website design, using Shopify as their e-commerce platform. There are lots of fun details sprinkled throughout the website to make it special and easy to use…we wanted customers enjoy every minute of their shopping experience! One of our very favorite features is the shop by color filtering system so that customers can click on a color and find coordinating items quickly and easily.